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Choosing a Site Location
A favorite expression in real estate is, “location, location, location.” This is especially important when choosing a permanent site for your new CoLaz beauty salon franchise.
Storefront visibility, types of existing clientele, surrounding businesses, zoning laws, population, and other factors all contribute to whether or not a certain location is a good place to open a laser hair removal salon.
When discussing possible locations of your franchise with the professional CoLaz real estate manager, you should consider:
- The number of salons in the area
Are there many salons nearby? Don't subject yourself to unnecessary competition by placing a CoLaz franchise near other salons. This isn't as big a problem, however, if the area lacks laser hair removal clinics.
- The tone and image of surrounding businesses
An industrial complex or warehouse district might not be the most promising areas to encourage men and women to come for beauty treatments. They're not only undesirable because they’re not near other stores, but also because of the noise, smells, or pollution.
- If the proposed location is too close to an existing CoLaz salon
The most effective placement will be where we can introduce the CoLaz brand to new markets and customers.
- Zoning laws
Make sure your salon complies with all local zoning laws. You can get a copy of the Zoning Ordinance from the municipality where you want to locate your salon.
The suburbs might be nice, quiet, and peaceful, but if your salon is too out of the way, somewhere with a smaller population, or includes confusing directions, clients might be few and far between or may even be forced to choose somewhere more accessible.
As for the interior of the salon, most beauty salons and day spas require at least 1000-2000 square feet.
The best sites for CoLaz beauty salons would be in those buildings with plenty of on-site parking available, and abundant foot traffic and/or car traffic in addition to sufficient retail space. Strip malls and traditional shopping malls are very popular and successful locations for these reasons.